The Tech Isn’t Supposed to Be Your Job
VA & AI Support for Women-Led Online Businesses
I Handle the Tech. You Handle the Rest.
What if you could buy back 20+ hours every week?
You started this business because you’re good at what you do. Not because you wanted to spend your afternoons wrestling with WordPress, chasing newsletter deadlines, or figuring out why your emails aren’t going out.
That’s where I come in.
I handle the technical side: content, systems, AI tools, backend operations, so you can get back to the work that actually moves your business forward.
Your Business Doesn’t Need More Hustle. It Needs Support.
I work with online coaches, educators, and course creators who are ready to stop doing everything themselves. I take over the tech: content systems, AI tools, backend operations, so it gets done properly, without you having to think about it.

About Me
Here’s what most people don’t tell you about building an online business: the tech part is harder than it looks.
The platforms. The integrations. The emails that need to go out on time. The course
that’s half-built because the setup got complicated. The website that isn’t showing up anywhere.
I know this, not from a textbook.
After 23 years in corporate operations and financial management, I left to build something of my own.
I taught myself WordPress, AI tools, email marketing, and content systems.
I figured it out the hard way, with no one to show me the shortcuts.
I learned it all myself, the hard way. Now you don’t have to.
I work with a small number of clients so every business gets my full attention. I don’t disappear
after onboarding. I learn your systems, understand your goals, and stay in your corner
until things actually work.
If the tech has been getting in the way of your real work: let’s talk.

When the Tech Side Is Slowing You Down
For Online Coaches & Educators
You didn’t build your business to wrestle with platforms, tech setups, and half-finished course ideas. Your knowledge is there, but turning it into a structured course, a functional website, or a polished newsletter takes time and technical focus you don’t always have.
I support you by handling the technical build and setup behind the scenes, so your ideas move from draft mode to done.
For Service-Based Business Owners
Your business needs solid systems to stay visible and consistent, from your WordPress site to your content and newsletters. But when the technical side keeps pulling you out of your zone, progress slows and things stay unfinished longer than they should.
I step in to take the tech off your plate, keeping the backend clean, functional, and reliable so you can focus on serving clients.
Here’s the simple math: every hour you spend on tech is an hour away from the work that actually grows your business.
What I Take Off Your Plate
Tech support, content, and AI implementation. Done properly, so you never have to worry about it again.
Content & Website Support
Your website should work for you, not against you. I handle blog publishing, content updates, formatting, and basic SEO so your site stays current, clean, and findable. Without you having to touch it.
Email & Newsletter Support
Your newsletter is one of the most valuable things you own. I take the whole process off your hands: uploading, formatting, scheduling, and list management. Your audience hears from you, consistently, without it costing you half a day.
AI Tools & Implementation
Most business owners know AI tools exist. Few know how to actually use them to save time.
I look at your current workflow, find where AI can help, set up the tools, and show you how to use them independently. ChatGPT, Claude, Perplexity, NotebookLM, Canva AI. The goal is not to make you dependent on me. It is to give you back hours every week.
Content Repurposing Support
Instagram Reels creation from client-provided materials, video editing, captioning, and content publishing, helping you get more value from the content you already have without creating everything from scratch.
From First Call to Ongoing Support
A clear and structured way of working together – from first contact to ongoing support
STEP 1
Initial Conversation
We start with a short conversation to understand your business, current needs, and how I can best help you. No sales pressure, just honest conversation about whether we’re the right fit.
STEP 2
Clear Tasks & Priorities
You share the materials, tasks, or content you need help with. I learn your system and we agree on priorities, timelines, and communication.
STEP 3
Execution & Support
I take care of the agreed tasks – content, organization, or backend support – keeping everything structured and on track.
STEP 4
Ongoing Collaboration
We adjust and refine the workflow as needed, ensuring consistent support as your business evolves at every stage.
Selected Experience
Real experience across the systems and tasks that keep online businesses running.
Long-term collaboration
Supporting online businesses with content publishing, workflow organization, and backend support, ensuring clarity, consistency, and smooth daily operations.
WordPress-based projects
Managing website content updates, blog publishing, formatting, and basic SEO support, keeping websites clean, updated, and easy to maintain.
Campaign management & ongoing support
Uploading and formatting newsletter content, scheduling campaigns, and organizing subscriber lists, helping clients stay consistent without technical overwhelm.
Instagram & short-form content
Creating Instagram Reels from client-provided materials, editing videos, adding captions, and preparing content for publishing, maximizing the value of existing content.
Systems & documentation
Organizing workflows, documentation, and internal processes that bring structure, visibility, and calm to daily operations.
My Portfolio
Real projects, real results — see how I’ve helped online businesses stay organized, visible, and running smoothly.
Video support – received photos and video material from the client and repurposed them into a 1- minute promotional clip using Descript. Added captions, combined visuals, and exported social-media-ready formats published on Instagram Reels and YouTube Shorts.
Managed ongoing website content updates, blog publishing, and monthly
newsletter campaigns for an architecture and design studio. Formatted articles, uploaded visual content, and ensured consistent brand messaging across all digital touchpoints.
Instagram Reels & Content Rrpurposing
Video editing from client-provided materials, subtitles & translations
Preparing short-form content for instagram Reels & YouTube Shorts
Turning existing content into multiple formats without creating everything from scratch.
What My Clients Say
Trusted by business owners who value structure, consistency, and calm day-to-day support.

“Knowing I have Jelena’s support makes everything easier. I don’t have to think about every detail — things simply get done.
Having someone I can rely on for content preparation and day-to-day support gives me clarity and peace of mind, especially during busy project phases.”
Svetlana Mojić Džakula
Architecture & Design Studio, Salt & Water

“As an entrepreneur and mother of two young children, it is extremely important for me to have reliable collaborators I can count on, and Jelena literally ‘saved’ me from having to worry about order administration, customer database management, and related tasks. She is dedicated, thorough, and a great collaborator with excellent communication and flexibility. What I particularly appreciate is her openness to learning and improving processes together. I wholeheartedly recommend her.”
Ivana Bunčić
FOUNDER, DMARKETING | PROFI MAMA

“Jelena helped me set up Trello, organize data in Excel, publish my first newsletter, and prepare Instagram Reels with captions and translations. Everything was done quickly and clearly, and her support made the entire process much less stressful.”
Ivana Romanović
Educator
